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Radio Advertising an Overlooked Effectvice Marketing Tactic

The your average daily person spends up to four hours every day listening to music, on either the various streaming platforms or the radio.

You might have heard that radio advertising is as being just as useful as the fax machine, but you are wrong because radio advertising as a marketing strategy is far from being a thing in the past. That’s why many companies tend to overlook this highly effective advertising strategy.

Many have already consumed some form of radio advertising on their music streaming platform or the radio itself, they just didn’t notice. Want to try radio marketing? Find more about it below.

Find a Right Station

The first and most important step when radio advertising is picking the proper station.

To be able to make this work, you must first have a good and deep understanding of the demographic you are catering to. You have to think about their behavior, what time they are usually on listening to the radio, and what kind of music they fancy.
Start by airing your ad on various stations and see which ones give you the best response.

You Must Be Direct to the Point

You don’t have the luxury of making an impression and persuade the audience not to skip the station.

You need something to grab their attention and make it snappy you need to ask them some questions, tell them statistics that will shock them, or just give them a hook up front.Don’t let even just a fraction of a second of air time go to waste.

Make an Exclusive Offer

Give your listeners a radio advertisement only offer, say a special code word on your ad or a promo code, or you can advertise a specific offer or product available only on the radio listeners.

Seek Professional Help

If you really want your radio ad to achieve the impact that you want, it is a good idea to enlist the help of professional media teams.

Agencies will work by casting out a wide blanket and then funnel down and differentiate your markets as well as refining and tweaking your radio ads with regards to sales data plus the consumer feedback.

And, they can also give your ads higher production values, higher than what you would usually accomplish yourself and give you some insights as to what hits and misses on the radio.

They might even have contacts to singers, voiceover talents, or even celebrities so you can be able to make your advertisement stand out among the rest.

Don’t You think It’s Time to Give Radio Ads a Shot?

We really hope the information above is of good use and has convinced you to try radio advertising

Just always remember to keep things simple but straight to the point, and seek professional help whenever you can.